At Refine PR, we believe in the power of strategic storytelling...
Our team approaches awareness-building with a passion for communication and a commitment to results. Whether it’s a startup looking to make a splash, an established brand seeking a refresh, or a cause-driven organization eager to amplify impact, we have the expertise to craft a bespoke PR strategy tailored to your needs.
Our services span brand strategy, media relations, and thought leadership - strategically designed to build visibility, shape perception, and spark meaningful engagement. As architects of perception, we draw on deep media relationships to ensure your message reaches the right audience at the right time.
Tera Leuthauser
With over 20 years of experience, Tera is a PR executive known for her strategic vision, client-first mindset, and proven track record across both emerging and established brands. From her early career at Us Weekly, Banana Republic, and Nike Communications in NYC, to executive roles as VP at Bollare and President at BSG in LA, she’s led major campaigns and guided long-standing client relationships with consistency, creativity, and impact.
Tera prioritizes client satisfaction at every stage - ensuring each strategy is thoughtfully crafted and precisely tailored to meet brand-specific goals. She has led high-impact storytelling and visibility efforts for brands across industries including Vans, Disney, H&M, Ouai, Timberland, LeSportsac, Kevyn Aucoin, T3, Vera Wang, Panerai, L’Oréal, Dr. Scholl’s, and Luxottica Eyewear. At Refine PR, she brings deep expertise in brand strategy, cultural insight, and high-level client service - delivering clarity, momentum, and measurable results.
Erin Foltz
Erin is a seasoned PR strategist known for her editorial instinct, cross-channel thinking, and ability to drive meaningful media results. She specializes in brand storytelling, press strategy, and executive visibility - crafting narratives that resonate and positioning clients for long-term growth. With a career spanning 15+ years at top agencies in NYC and LA, Erin has built a robust network of editors and producers powering her success.
Her media wins include multiple Oprah’s Favorite Things features, top-tier accolades from FORBES, Allure, and The Wall Street Journal, and standout coverage like Dr. Scholl’s Original Sandal being named VOGUE’s ‘Shoe of the Summer.’ Erin has led international press trips to Nicaragua (Reef) and Whistler (Native Shoes), and is known for immersing herself in the world of each brand she represents. At Refine PR, she shapes the editorial vision, leads media strategy, and champions executive storytelling - bringing a sharp eye for narrative and a rare ability to turn ideas into press.